Cardano Foundation will create a solution on the Cardano blockchain to ensure the quality and authenticity of Georgian wines.
Cardano Foundation is going to collaborate with Georgia's National Wine Agency, the Bolnisi Winemakers Association and Scantrust to "develop a creative, cost-effective, and flexible certification and traceability system, which will provide transparency and authenticity for wineries and customers from point of harvest to point of consumption," - said Mel McCann, Vice President of Engineering, Cardano Foundation.
Scantrust according to its website is a technology provider of connected packaging:
"We secure products via unique digital identifiers to help brands mitigate supply chain risks and build meaningful relationships with their customers".
Among their customers is Rémy Cointreau, a well-known French spirits group, which means that the company most likely has the expertise to create a nice solution for Georgian vineyards.
A pilot program will start in the Bolnisi region. Up to 100,000 bottles of wine for local and export markets harvested during this Autumn and bottled in Spring 2023, will be subject to this special tracing. The bottles will carry a label with a QR code that allows consumers to check the authenticity of product and learn all extra information about it.
According to the Bolnisi Winemakers Association founder, if the company wants to grow they must enhance trust in their products.
"As such, this track and trace solution on Cardano is fundamental to us achieving our goal," - he said.
Reading about blockchain successes is always interesting, but sometimes it all seems to be too far from our lives. This time it is not all about NFT or something virtual: such a solution can be a great example of blockchain being used in the real world and a perfect illustration of how technology can improve traditional enterprises.