Mercedes launches its latest NFT collection for the Miami Grand Prix, which will let some fans become owners of pieces of either Lewis Hamilton’s or George Russel’s F1 cars.
Cryptocurrency exchange FTX and F1 team Mercedes-AMG Petronas has released an array of NFT collectibles, both for the Miami Grand Prix and other races for the 2022 season. FTX and Mercedes-AMG Petronas initially revealed a long-term alliance last September.
FTX has issued 1,000 “free-to-claim” limited edition NFT ticket stubs for the Miami Grand Prix and 2,500 free NFT ticket stub collectibles for other races this season, each of which will be minted on Solana and released via the FTX NFTs marketplace. Each race’s free NFT stub will have a unique design.
FTX and Mercedes-AMG Petronas has teamed up with famous artist Mad Dog Jones for the Miami Gran Prix to release 10 limited edition pieces of Ethereum NFT artwork for auctioning.
Two of those single-edition artwork NFTs are bundled with the physical rear wing end plate from the race Mercedes cars, driven by Lewis Hamilton and George Russell. Each part has been paired with Mad Dog Jones artwork visible on the track.
FTX will open bidding on the auctions starting on May 6, the day that practice starts for the Miami Grand Prix, and will continue though May 13. The company is also hosting a physical NFT gallery at the event for visitors to view the artwork in person.
“I think it’s really going to open everyone’s eyes when you see this design on the car, on the track. People are going to turn their heads, like, ‘What is that?’” said Avi Dabir, FTX’s VP of business development. “We liked that eye-catching element to this partnership, and the fact that Mercedes is going to be bold here with us.”
It is a remarkable partnership for the NFT industry that shows how physical objects and NFT collectibles are becoming more and more connected. Seemingly, this is a much stronger step than the recently released Nike’s Cryptokicks.