From $GOAT to $FART, memecoins show how hype burns fast and budgets vanish faster. Market caps in the tens of millions may look like real businesses, but behind the joke lies sunk marketing spend, fragile communities, and the math of attention that always runs out of breath

Recently the internet has been bursting with pictures of a statue of a goat on a rocket with Elon Musk’s head. Who is behind it and what do they want?