Together with a multi-platinum producer Larry Dvoskin and Warner Chappell Music, Web3 music enthusiasts from Gala Music have unveiled an unreleased version of David Bowie’s 1983 track “Let’s Dance” as part of a limited edition collection of NFTs. The collection was released on April 14, which marks the 40th anniversary of the song and album as a tribute to the legendary icon who changed pop culture.
Gala Music launched 3,003 NFTs that showcase Bowie-inspired artwork. Each NFT grants its owner exclusive access to an unreleased version of the song, which Dvoskin co-produced with Bowie in 2002. The NFTs are sold on a “pay-what-you-wish” basis, and the initial profits from the sales will go toward supporting MusiCares, a charity offering health and human services to individuals in the music industry.
Bowie’s estate has already dipped its toes in the world of NFTs, collaborating with OpenSea in September 2022 to launch “Bowie on the Blockchain,” a collection of NFTs that also raised funds for charity. Although the initiative faced backlash from fans who believed it did not align with Bowie’s values.
Releasing music as NFTs is not a new thing, for instance, last summer Muse released a whole album as NFT. However, this move shows that the music industry is very interested in the possibilities of Web3 and blockchain technology. We expect to see more innovative and exciting releases like this, pushing the boundaries of what’s possible. We continue to observe.