Coca-Cola and Crypto.com have teamed up to launch an NFT collection inspired by the FIFA World Cup 2022. The collection, created in collaboration with digital artist GMUNK, is based on heat maps that visually represent the movements and highlights of the players. The 10,000 NFTs are available to fans on the Crypto.com NFT platform.
To access the NFT collection, fans need to create an account on the Crypto.com and visit Coca-Cola’s fan zone page to mint a token. The Coca-Cola fan zone is a digital hub for the Qatar 2022 FIFA World Cup that includes leader boards, pledges and predictions, allowing fans to compete with each other and interact with the tournament in real-time. However, only residents of Qatar, Saudi Arabia, or the United Arab Emirates can register on the fan zone page.
“This year’s FIFA World Cup will be the first to leverage Web3 technology” said Steven Kalifowitz, Chief Marketing Officer at Crypto.com. “It’s a privilege to partner with Coca-Cola and GMUNK to memorialize these historical matches that will forever be captured on the blockchain. Together we are creating a completely new form of memorabilia.”
Crypto.com’s CRO token has gained value after the news came out. It climbed as much as 10% after the press release hit, and though it slipped to a 8.5% advance at press time CRO remains one of the top performing digital assets right now.
This new NFT collection is the most recent sports collaboration for Crypto.com, which is currently an official sponsor of the Qatar 2022 World Cup. It shows that the company believes in sports marketing despite bearish conditions. We continue to observe.
